SFR organizes business coaching directly through its sister site,

Shannon Fable is dedicated to helping fitness professionals make more money.

Whether you are just beginning the journey to become a fitness instructor or trainer, looking to increase your business with new direction, or a veteran interested in exploring Master Training or presenting, Shannon can point you in the right direction through her coaching.

Areas of Exploration

  • New Instructors & Trainers
  • Management & Team Building
  • Certification & Education questions
  • Master Training & Presenting

Click here to visit and learn more »


SFR has worked with several industry leading companies in the past 20 years including Balletone™, Power Systems®, Urban Rebounding, Schwinn®, BOSU®, and more. SFR works in several capacities with Programs & Products from creating content, hiring and training Master Trainers, as well as creating entire educational systems from the ground up.

Today, SFR spends most of its time working and representing the following companies:

  • Schwinn®
  • Balletone™
  • BOSU®

Shannon Fable, SFR’s founder, still provides education via industry conferences, publications, club trainings and as the Director of Exercise Programming for Anytime Fitness Corporate. Learn more by visiting


SFR is dedicated to helping two groups with their diverse industry needs:

  • Fitness Professionals
  • Fitness Managers

For the Fitness Professional, we carry a wide variety of products that can enhance your training, teaching or business skills. Shop now »

For the Fitness Manager, we created a unique software, GroupEx PRO®, that helps you get back to the good stuff.