About Us

About SFR

SFR was formed in 2002 by Shannon Fable in response to a growing need fitness professionals expressed to have a trusted place to explore options in the fitness industry. As Education Manager for several Fitness Companies earlier in her career, she found that beyond program development and presenting, her favorite part of the job was discovering and cultivating new talent. Unfortunately, company initiatives made it challenging to spend an equal amount of time investing energy in assisting the professionals that had the desire and passion to be phenomenal educators if they didn’t meet the pre-requisites of the current post. She knew what they needed was an outlet, a nudge to get going and resources to flourish. SFR was born with this intent: create relationships in the industry with both companies and individuals that share the same vision (to elevate instructors and trainers to inspire the consumer), then begin matchmaking.

The industry responded quickly to SFR’s growing reputation as a reliable source for professional and credible networking, mentoring and warehousing of job opportunities in the fitness industry as well as creating and delivering top notch continuing education trainings, tailored to meet a facility’s needs and interests, with the professionals that became part of the network. SFR evolved to encompass consulting on a wide variety of topics through the extensive network of individuals, advisors and beyond, all with the goal of providing creative solutions to elevate the fitness professional while moving the fitness industry forward.

Today, SFR carries out its mission in a slightly different way. Energy has been devoted to three main areas: Business consulting via Shannon’s Coaching services, programming via Balletone (a company we own), BOSU (organizing & training all Master Trainers world wide), and Shannon’s personal appearances, and industry resources with our flagship company, GroupEx PRO.

SFR Mission Statement

Sunshine Fitness Resources is an educational programming and professional development agency providing creative solutions to elevate the fitness professional while moving the fitness industry forward.